Owning a seafront establishment is a dream for many, so if you’re the proud owner of a new beach club, how can you make the most of it? There are many personal touches you can add to ensure your club stands out, but these will be nothing without the raw ingredients. Here are 5 essentials for the perfect beach club:
One of the key purposes of a beach club is to provide its patrons with a place to lounge in the sun. However, when the heat inevitably becomes too much to bear, they’re sure to be grateful for a shaded area or two. Then comes the problem of how to provide shade. On the sand, umbrellas are usually the most effective option, as they are portable and easily adjusted. However, on the decking area, umbrellas can look too busy and bring down the aesthetic of your club. It goes to reason, then, that drapes and awnings are the way to go. Folding arm awnings are ideal, as they can be wound out and in as desired, creating a flexible space for your customers to enjoy.
Next, your clientele will need somewhere to sit. A good beach club needs to have a wide range of options to cover every eventuality, including booth areas for large groups and celebrations, smaller individual tables for dining and dates, cabanas to give that luxury lounge feel and of course padded deck chairs to provide space for sunbathing. It is best to go for a uniform colour or colour scheme when selecting your seating in order to achieve that sleek high-end look.
Yes, the sea is just a hop, skip and a jump away, but it’s so salty and wavy. Your customers need a nice, calm, chlorinated pool to dip in if they’re to maintain their hair and makeup, so be sure not to scrimp. Many of the best beach clubs have multiple pools, from small dipping pools, to slender exercise pools, to large party pools – if you can afford it, go for the lot.
The décor and facilities can only go so far towards creating the right ambience. That’s where the music comes in. It is essential to have a good sound system that reaches all areas of your club, and it is equally important to ensure you have a good playlist. On weekends, a beach club isn’t a beach club without a live DJ, so be sure to stay on top of booking the best local and international talent.
Finally, of course, come the cocktails. What would a beach club be without beautiful drinks to post on Instagram? Plus, pretty drinks equal free social media coverage, so it’s a no brainer, really. Be sure to offer the classics, but if you really want to have the edge then you should hire in a top bar tender to develop an exclusive drinks menu for you with tropical twists.
With the right elements in place, no one will be able to resist your beachside haven.