More and more people prefer to spend money on products on services on the internet. Not to mention the impact of Covid-19, which caused an even bigger influx of online shoppers.
Entrepreneurs are fighting for every customer, and given how competitive some ecommerce industries are, it is no surprise that some prefer innovation over traditional digital marketing methods.
With the growth of ecommerce, we can see new trends shaping up how business owners are running their online stores.
Those who fail to adapt to the most recent and upcoming trends are bound to lose many customers. And if you are uncertain of what has been going on in the industry, this article should be an excellent reference. Here are some of the ecommerce trends that will or have already started playing a prominent role.
Trend #1 – Custom-Made Merchandise
Raising brand awareness has become one of the cornerstones for brands, especially if they have been operating for a while. Recognition from people who have never even bought someone from you is a good indication that your brand has made it.
However, reaching that point is not that simple. You will have to work hard and reach as many people as you can. Here are some examples of how you can raise brand awareness besides carrying out your usual digital marketing plan:
- run ad campaigns on multiple social media platforms
- design custom t-shirts and give them away during live events
- emphasize customer experience by creating a customer loyalty program
- share infographics
- partner with local businesses
The main goal of raising brand awareness is attracting as much attention and getting positive word of mouth going.
Trend #2 – Voice Shopping
Alexa and Siri are prime examples of how virtual assistants can help those who prefer to use voice commands. For example, people with disabilities may struggle to enter a phrase on a keyboard. But if there is an option to shop via voice, they would appreciate it a lot and choose your brand over those that do not have a voice the ecommerce feature.
Keep an eye on how things are advancing, and when there is an opportunity, optimize your store so that it can accommodate shoppers who prefer or have no other option but to use their voice to shop.
Trend #3 – Machine Learning
Machine learning and artificial intelligence are bound to impact the ecommerce industry. Chatbots are one of the best examples, and some say that it is only a matter of time before real people in customer support are replaced with chatbots.
Collecting data and then using it to respond to customer queries is where AI and machine learning technology excels. Once chatbots can imitate real people with their responses, you will have the option to implement them as a replacement to customer support reps. Instant responses from chatbots that are available 24/7 and saving money on not paying salaries to customer support are a big advantage for a brand that is looking to excel.
Trend #4 – Virtual Reality
Virtual reality is another trend that can help you engage more customers. Online shopping has one disadvantage – you cannot try products in person and risk spending money on something that might not fit you.
However, putting on a VR helmet will allow you to feel like you are inside a store and browse available products. This way, you will not have to risk ordering something questionable and having to deal with returns.
Trend #5 – Personalized Content and Advanced Customization
Personalized content and multiple customization options can be the difference-maker between customers picking you or looking elsewhere. For example, if you are selling sports shoes, do not limit yourself to just a couple of color options. Give customers the freedom to pick from an entire palette. Also, if they want to add a mark, such as their signature or a small picture of a character they love, why not give them that as well?
Trend #6 – Natural Products
The emphasis on natural products is noticeable. People care about the environment and sustainability. Vegetarianism and veganism are also picking up. A number of customers would prefer a brand that offers natural products. If there are parts where you can appeal to a natural-product-loving demographic, make the most out of what you can.
Trend #7 – Influencer Marketing
Influencers are becoming the most prominent method of marketing. Customers are more likely to trust the words of an influencer rather than a brand itself. After all, real people are more relatable, and if they are an authority in a certain niche, it is no surprise to see how easy it is to attract so many customers after you get a shoutout from a couple of relevant influencers.
Do not miss out on influencer marketing. Research the market and get in touch with influencers who have the right demographic. The sooner you start working with them, the more you will gain.