According to many experienced real estate agencies, one of the best marketing strategies is the home staging strategy. This strategy requires adding or rearranging furniture and décor, removing all personal items, and staging every room with a distinct purpose.
This strategy aims to create an inviting, clean, and attractive living space that buyers can imagine living in. Staged homes are more likely to be sold than those that aren’t. However, staging a house is a serious expense for a real estate agency, especially if the house is on the market for a prolonged period.
Thankfully, things are changing. More and more buyers are going online to look for properties. This is a good thing for real estate agencies because if they market their properties the right way, the chances of selling them faster are greater.
And that’s where virtual reality comes in.
Home staging and VR
Let’s start by explaining virtual reality. VR can be described as a simulated 3D environment that allows users to interact with artificial scenes and objects with the help of VR devices.
Combining home staging and VR allows real estate firms to stage homes for much more affordable prices, and not just that. With the help of VR, experienced real estate agents from Mooloolaba can decorate the house in various design styles that cater to the preferences of a wider pool of buyers.
How to stage a house with VR
1. Take high-quality photos of the property
Taking photos of your property is the most crucial step when staging with VR. The photos you take need to be professional and high-quality. That’s why many real estate agencies hire professional photographers to do this part for them.
Poor-quality photos are a no-go because they will not only confuse the buyer, but also you’ll have a difficult time working with them.
Later, those high-quality photos are uploaded to a virtual reality program where they can be edited and furniture, fixtures and other type of decor can be added to them.
If you don’t know how to work with a VR program, we recommend hiring someone to do this step for you professionally.
2. Consider lighting
Before taking photos, you should ensure that the property is well-lit. Lightning is one of the most important features of home staging. Light and bright properties feel larger and more welcoming which is something most buyers are looking for.
So, make sure you open all the curtains and shades. And if the property doesn’t have enough natural light, place the artificial lights in the house strategically.
We suggest you always take photos of the property during the day. The photos taken during daylight hours will have more natural lighting, which should be your goal.
Once the photos are transferred to the program, you’ll be able to edit them and improve the lighting where needed by adding lighting fixtures to the photos. Adding lighting fixtures to different rooms of the property is also a great idea to add more ambiance.
3. Explore various décor options
Virtual reality staging programs usually feature various design styles. This is great because you can explore different options. You can stage new buildings with modern furniture, older or rural homes with more rustic designs, or you can mix things up.
The great thing about VR home staging is that you don’t have to worry about money. You can design a property and highlight all of its best features without spending too much.
If interior design is not your forte, you can always reach out to a professional interior designer who will help you out. Professionals know what people are looking for and what looks good in what space.
4. Add floor plans
With the help of VR, buyers can easily go through the rooms of the property and feel like they are there. However, you should also add floor plans of the property too.
Floor plans should be what you first discuss with buyers and they should also be easily accessible to them afterwards. Showing them the floor plans will help them navigate the virtual tour. The floor plans can also help the buyers grasp the scale of the property.
So, make sure floor plans are clearly displayed and easily accessible to buyers.
5. Be flexible
Unlike traditional home staging, staging with VR allows you to be more flexible. In addition to highlighting each room, you can also determine possible uses of all the rooms in the house.
Depending on where the property is located and the demographics of the area, you can turn spare bedrooms either into nurseries or offices or simply leave them as guest rooms. Depending on what you decided, you’ll be able to design the room.
And since this is VR, you’ll be able to show the buyers more options. You’ll be able to show them a property that has an office and a property that has a guest room. This is something that buyers will appreciate because it will help them envision themselves in the property.
Benefits of home staging with VR
There are numerous benefits to home staging with VR. First, since more and more buyers are looking for properties online, offering them virtual tours seems logical. It’s also more flexible and, above all, cost-effective.
With virtual tours, buyers can browse properties from another country or across the state. No need to travel and spend time and money.
Virtually staging homes is also more cost effective than traditional staging. Real estate agents can decorate and redecorate properties with VR to highlight every room without wasting time or money.
And best of all, virtually staged homes don’t sit on the market for prolonged periods. The chances of selling the property are much greater if you have it staged with VR.
Bottom line
Virtual reality is one of the newer technologies that has found a perfect place in the real estate industry. It has enabled real estate agents to sell properties quicker without wasting too much time and money.
And real estate agencies aren’t the only ones who benefit from this technology. As you can see, buyers also reap numerous benefits from properties that are staged with VR.
Author bio
Erin Lane is a creative writer and lifestyle blogger from Canberra, Australia. She is a hard-working, organized, dedicated professional interested in learning new things. With five years of experience in writing, Erin has covered numerous topics, including health, fashion, fitness, makeup, home improvement, decoration, business, and finances. Erin is an active person who enjoys nature and traveling.