Finding skilled hairdressers is the first step to building a lucrative hair salon business, but it’s just the beginning. Clients may come to you because they’ve seen beautiful examples of your work on Instagram, but if the in-salon experience leaves much to be desired, they won’t come back. After all, going to have your hair done should offer the whole package: a skilled hairdresser, friendly staff, and, last but not least, a space that feels cozy and inviting. Your clients may spend hours getting their hair cut and colored at your salon, and if the room looks and feels like a hospital, they won’t hesitate to go to someone else. Decorating your hair salon doesn’t have to cost a lot of money. By investing in a few key pieces, you can make the salon feel like home, and this will help you attract more clients:
Set up a cozy waiting room
First impressions matter, and the way the client is treated before they sit on the hairdresser chair can make or break their experience. First of all, if the client is early for an appointment, they should never wait standing up. You should have a sitting area next to the reception, where they can sit on a comfy sofa, read magazines and watch TV. You should also have a small dining table, armchairs, and, if it’s not too much, a coffee machine or snack bar.
Choose a theme
The beauty industry is all about looks, and, just like hotels and restaurants, your hair salon should have a theme if you want it to stand out. Possibilities are endless, so don’t be afraid to be creative. Every hair salon has its unique personality. Let it shine through! Whether you want to give your salon a retro, tropical, or bohemian theme, clients won’t be disappointed. Plus, you can leverage this cool visual theme on social media and set up a killer Instagram grid!
Safety first
No matter what theme you have in mind, don’t forget about safety considerations. It might look good, but if it prevents staff from getting around or poses a health risk to clients, then it’s not worth it. To avoid accidents, don’t place sharp decorations around the salon, and if you have set up shelves or wall units, make sure they’re stuck to the wall. Also, you should look for a hairstylist insurance policy that covers damage to your furniture, décor, and salon equipment.
Hang up wall art
If you’re worried that decorations are too easy to break or that they might bother your staff when they move around, there are other ways to give your salon a unique look. For example, you can hang up wall art, which can transform the plainest of white walls into a work of art. Be careful where you buy your art from, though. Generic and mass-produced hair salon art can look cheap and never makes a good impression. Instead, look for unique wall art prints on Etsy or, better yet, ask around for a local artist that takes commissions.
